Twitter is becoming more and more popular. One of the best ways to be successful on Twitter is by getting your tweets retweeted by other tweeters so that other tweeters can read them (and follow you and then possibly retweet you again)! Got it?
This form of ‘viral’ marketing can be very effective.
Retweeting is standard currency on Twitter. By retweeting someone else, you are assigning value to what they’ve said or shared. And by being retweeted, you are expanding the awareness of your brand and your reputation on Twitter and beyond.
Twitter has recently revamped the way that retweets work, but despite this, the power of the RT still remains. So what makes a perfect retweetable tweet?
Here are my top five tips:
1. Brevity – Keep it short, because when you retweet and credit the original author, additional content can be added to the tweet. Try to keep your tweet short and snappy to make retweeting easier
2. Content – Be a bit of a tease by giving enough content to hook readers, but leave them wanting more. Content is king and brevity is important, so use your words wisely
3. Links – The link is usually the call to action of any tweet. Often, you will link to a page that provides more information about the tweet, for example a blog post or website page. Studies have shown tweets that contain a link are more likely to be retweeted, but use a URL shortener to make sure you don’t use up too many characters – bit.ly is the most common and most ‘trusted’
4. Timing – It goes without saying that if there are more people using Twitter when you send out your message, then there is a greater chance that someone will see and then retweet the message. Tweet between 3pm and 4pm on a Thursday or a Friday as this is when Twitter is busiest
5. Relevance – There are two key points here. Firstly, know your audience: make sure your content is perfectly tuned to your particular set of followers as these are the people that will get the ball (or tweet) rolling. Secondly, be topical: if possible, try and tweet on issues that are in the news or ideally, that are just breaking.
Following these five steps should help you maximise your retweet potential, but remember, this is not an exact science; sometimes it is the tweet you least expect that will be successful.
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