Browse: Home / , / Marketers spending more on content

Marketers spending more on content

By Social Small Biz on January 27, 2010

New research from Junta 24 has revealed that marketers are planning to spend significantly more on their content marketing efforts this year.

For 2010, approximately six in 10 of those surveyed plan to increase their spending on content initiatives. This is hardly surprising considering the rise of social media and the fact that having great content lies at the heart of any social media campaign. The survey asked 259 marketing professionals for their thoughts on content generation.

The key highlights of the survey found:

  • Content Marketing Spending comprises 33% of the total marketing budget (up 11% from 2008)
  • Smaller companies spend more than 2x that of larger companies on content marketing
  • Marketers are increasing their focus on mobile content solutions
  • Only 7% of marketers are spending less on content in 2010

In addition, marketers are leveraging new media content more than ever with nearly 75% leveraging content through social media. A majority are also tapping into blogs and enewsletters. White papers and case studies also continue to be mainstays in the content marketing portfolio.

Related Posts with Thumbnails

Posted in , | Tagged , , ,

Social Small Biz

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

« »

Social Media

  • Changes to Pages signal yet another change in Facebook’s attitude to brands

    I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything

  • 33% of marketers don’t check brand mentions on social media

    Last year we ran some research which found that, when it came to social media, UK marketers still have a lot to learn with, for example, only 7% saying they measured the returns they got from social media

  • Only 21% follow brands on Facebook

    Tweet Some interesting research from Econsultancy/Toluna (2,500 sample size) that came out last week I’ve been meaning to post about: 78.6% of respondents said they didn’t follow any brands on Facebook, leaving 533 respondents (21.3%) who did. When asked why they followed a brand on Facebook (multiple choice), the most common reason was to be notified [...]

Polls

What is the biggest business case for social media?

View Results

Loading ... Loading ...

Case Studies

  • Social Small Biz Case Study: Playlogic International

    For the next in our series of case studies looking at how small businesses are using social media, we caught up with Adam McGowan, Global Marketing Director and Debbie Brettell, Online Marketing Manager, Playlogic International

  • Social Small Biz Case Study: Emma Bridgewater Pottery

    Tweet For the next in our series of case studies looking at how small businesses are using social media, we caught up with Emma Bridgewater Pottery In no more than 50 words explain what your business is. Emma Bridgewater is a leading UK pottery company which is based in Stoke-on-Trent, Staffordshire. It employs a team of 150 [...]

  • Social Small Biz Case Study: WordPlay

    Tweet For the next in our series of case studies looking at how small businesses are using social media, we caught up with Helen Liddell-Grainger from WordPlay In no more than 50 words explain what your business is WordPlay is a copywriting and proofreading service.There is currently a high demand in copywriting for websites, and when aneye [...]

New Posts

Switch to our mobile site