The retweet is currency on Twitter. It has several advantages:
- it helps spread your message
- it gets your brand in front of other users, therefore possibly increasing followers
- it can help drive traffic to a URL or destination in your tweet
So what’s the secret to getting retweeted? We’ve picked out some of the common trends that a successful retweet is likely to have. You might not be able to do all of these for every tweet, but the more you have, the more likely your message will be spread around the Twittersphere!
- Be obvious – try not to be too vague – you want to give your followers a sense of what they will get when they click through
- Be coy – this might seem to go against the previous tip, but you don’t want to give too much away, especially if your goal is to get your followers to click through
- Tweet mid afternoon – Research by Zarrella shows that there are more retweets during the afternoon and late evening
- Tweet on a Friday – the same research shows that Fridays are best for retweets, with days later in the week generally better than those earlier
- Keywords – try and include keywords that you think will ignite interest in your followers
- Links – the statistics show that Tweets that contain links are much
more likely to get retweeted than tweets without links. Indeed 56.69% of retweets contain a link compared to just 18.96% of normal tweets - Space – when some one retweets you (using the traditional way of retweeting, by adding RT and the username to the front of the tweet), additional characters are added to the message. If you original tweet is too long, then the retweeter will have to shorten your message. This is a bit annoying and some may just give up. So make sure you don’t make your message too long. If you subtract 5 and the length of your username from 140, then this is the maximum length your message should be
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