The news is that Twitter is planning to roll-out a contextualised advertising scheme that would integrate adverts amongst tweets based on keywords.
In what is likely to be a controversial move, the big question is, how would you react?
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Social Media
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Changes to Pages signal yet another change in Facebook’s attitude to brands
I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything
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33% of marketers don’t check brand mentions on social media
Last year we ran some research which found that, when it came to social media, UK marketers still have a lot to learn with, for example, only 7% saying they measured the returns they got from social media
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Only 21% follow brands on Facebook
Tweet Some interesting research from Econsultancy/Toluna (2,500 sample size) that came out last week I’ve been meaning to post about: 78.6% of respondents said they didn’t follow any brands on Facebook, leaving 533 respondents (21.3%) who did. When asked why they followed a brand on Facebook (multiple choice), the most common reason was to be notified [...]
Case Studies
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Social Small Biz Case Study: Playlogic International
For the next in our series of case studies looking at how small businesses are using social media, we caught up with Adam McGowan, Global Marketing Director and Debbie Brettell, Online Marketing Manager, Playlogic International
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Social Small Biz Case Study: Emma Bridgewater Pottery
Tweet For the next in our series of case studies looking at how small businesses are using social media, we caught up with Emma Bridgewater Pottery In no more than 50 words explain what your business is. Emma Bridgewater is a leading UK pottery company which is based in Stoke-on-Trent, Staffordshire. It employs a team of 150 [...]
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Social Small Biz Case Study: WordPlay
Tweet For the next in our series of case studies looking at how small businesses are using social media, we caught up with Helen Liddell-Grainger from WordPlay In no more than 50 words explain what your business is WordPlay is a copywriting and proofreading service.There is currently a high demand in copywriting for websites, and when aneye [...]
New Posts
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Changes to Pages signal yet another change in Facebook’s attitude to brands
I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything
-
Ten tips for writing for the web
Back in 1997, Jakob Nielsen ran some seminal research looking at how we read online. It found that most of us don’t read, we scan
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33% of marketers don’t check brand mentions on social media
Last year we ran some research which found that, when it came to social media, UK marketers still have a lot to learn with, for example, only 7% saying they measured the returns they got from social media