This is a guest post from SEO specialists 4Ps Marketing
Right, so you have your business website up and running, excellent! But how do you go about getting website traffic to it? Well, you’ve arrived at the right place to find the key aspects to help you.
SEO (Search Engine Optimisation) in a nutshell, aims to individually optimise your web pages so you gain more traffic by increasing rankings in search engine results pages. This is done by targeting your customers through specific search terms (keywords) they may type.
These are some important factors to consider when optimising your business website:
Keywords used in Meta data (Title, Description, Keywords)
Keywords are of great importance when it comes to optimising your web pages. This is how users search to find content they are looking for. It is imperative that keyword research is completed in order to construct the Meta data so that it attracts the relevant traffic. The more targeted traffic is, the lower your bounce rate (percentage of users that do not continue onto another webpage on your site) will become. You can use the Google keyword tool which is free to use.
Keyword rich URL (Uniform Resource Locator)
A keyword rich URL increases the chance of achieving higher rankings. However it is becoming more and more difficult to register URL’s that have not yet been purchased. If you cannot purchase a URL with your primary keyword in, you can add the keywords to directories such as www.company.co.uk/main-keyword/
Link building
Gaining links from other websites can help search engines navigate to your site. When a link is followed by search engines it is encouraging it to see your website as important or interesting. The more trustworthy the websites you gain links from, the more powerful they can be. Also gaining links from websites which are in a similar genre and using effective anchor text make this process even more powerful.
W3C Compliant
Although this doesn’t have a direct effect on SEO, making your website W3C compliant is a recommendation. Generally any errors onsite will affect how a website is rendered in different browsers, therefore if it renders incorrectly you may lose visitors. However this can also be useful to indentify key issues in areas such as alt text, anchor tags, head tags, use of tables and running JavaScript’s which can impact on SEO.
Content is king
Include content on your website, content is king. A search engine spider cannot see images in the way we can therefore content is the best way to give search engines an idea what your business is all about. Incorporate your keywords in the copy as well but remember to make sure it reads well as your visitors will be reading to. Also try to add some fresh content to your site, this keeps search engines returning to see what’s changed.
Further to these factors, it is essential to maintain and track the website traffic using software such as Google Analytics. SEO agencies like 4Ps Marketing address these issues and provide professional advice and apply white hat SEO techniques.
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