Which is best for your small business – Linkedin or Facebook?
If you have a product or service that’s primarily sold in a B2B context (business-to-business), Linkedin is probably your best option. Its protocols related to introductions protect you from robots and spam and its recommendation feature is a professional reputation builder. Its limited number of apps, a mere fraction of Facebook’s, keeps you from wasting time with stuff like Mafia Wars and Farmville. Linkedin also allows you to answer questions in your area of expertise and have your answers voted on by the person who asked the question, another reputation builder.
Most of the people on Linkedin are there for business reasons, the vibe is very different than Facebook, so conduct yourself with the utmost professionalism. Unlike Facebook, there’s a paid version of Linkedin that allows you to do even more with it to build your business. Finally, Linkedin indicates the degree of separation you have with a potential contact and a person you are currently connected with to help negotiate the introduction process. The best example I’m aware of using Linkedin is Lewis Howes’ Linkedin page.
Facebook or Linkedin, which platform do you prefer? Let me know what you think.
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Lewis Howes:
March 25th, 2010 at 2:01 pm
Which is best for your small business – Linkedin or Facebook? http://bit.ly/bojDKj
Luis Perezcano:
April 1st, 2010 at 2:01 am
Very different vibe, I agree. Facebook works better for my restaurant business, LinkedIn works better for my private equity blog, http://www.kapitalprivado.com. Twitter works well for both.
kimberly:
April 3rd, 2010 at 3:42 am
I vote for Linkedin.
@AxisPR:
May 18th, 2010 at 3:29 pm
Yes I agree, the decision really does depend on your type of business. LinkedIn and Facebook have very different audiences, so your message has to be tailored to the vibe of each site.
@Axispr
Martin Gilchrist:
May 19th, 2010 at 6:48 am
Which is best for your small business – Linkedin or Facebook? http://ow.ly/1qH3l (Via @social_smallbiz) #socialmedia #smallbusiness #sme
Martin Gilchrist:
May 19th, 2010 at 6:48 am
Which is best for your small business – Linkedin or Facebook? http://ow.ly/1qH3l (Via @social_smallbiz) #socialmedia #smallbusiness #sme