Twitter to roll out advertising

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Reports have revealed that Twitter is set to roll out advertising today on Twitter.com.

The new ad service – called Promoted Tweets – will allows advertisers to place their ads next to certain Twitter searches. In the future, Twitter plans to insert sponsored messages into users’ streams in what will be seen as a much more controversial move:

“When a Twitter user searches for a word an advertiser bought, the promoted message will show up at the top of the results, even if it was written much earlier. The posts say they are promoted by the company in small type, and when someone rolls over a promoted post with a cursor, it turns yellow.”

For small businesses, the challenge will be to work out whether buying adverts is a suitable addition to a social media strategy or whether their focus should remain on cultivating a dedicated and loyal Twitter following.

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