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US social media profiles double in two years

By Social Small Biz on April 14, 2010

The percentage of US residents aged 12 and older who have a profile on one or more social networks has reached almost half (48 percent) of the population in 2010 – double the level from two years ago (24 percent in 2008).

However, the research from Arbitron Inc. and Edison Research also reveals that consumer use of social networking sites is not just a youth phenomenon. While nearly eight in ten teens (78 percent) and 18 to 24s (77 percent) have personal profile pages, almost two-thirds of 25 to 34s (65 percent) and half of 35 to 44s (51 percent) also now have personal profile pages.

The study shows that 30 percent of Americans age 12 and older, who have a profile on at least one social network, use those sites “several times a day” compared with only 18 percent one year ago.

“The use of social networking sites has expanded beyond younger consumers, with substantial numbers of Americans over the age of 35 now using social media,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

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