Facebook – the world’s largest social network – has introduced a new ‘like’ button on Facebook fan pages, the pages on the site that brands or individuals can use to publicise activities as opposed to more private personal profiles.
The network is also launching a new community feature, as it takes steps to better integrate fan pages into the infrastructure of the site and help advertisers.
Facebook will now prompt users of the site to join fan pages that relate to the list of interests on their personal profile.
Community pages will centre around certain themes or topics and will contain a Wikipedia entry and then a listing of all relevant posts and comments from fans.
The increased visibility of fan pages can only be a good thing for small businesses, eager to use the social network to engage with relevant users.



