Linkedin is one of the social networks that many marketers find most difficult to use. It’s focus is very much on the individual user and (now even more so than Facebook) brands are generally not given much of an opportunity to engage with users directly.
Yesterday, Linkedin added a range of new sharing capabilities, including image and article excerpts, the ability to re-share links and also a new URL shortener, lnkd.in.
Facebook users will be very familiar with this ‘linking’ process as it is almost identical in how it works.
There are two key questions here that small businesses should ask.
The first is, will Linkedin members use these features? Most people tend to dip in and out of Linkedin as and when they need it. It doesn’t seem to have the obvious ‘stickiness’ of other networks like Twitter and Facebook.
The second question is how to make best use of this feature. The fundamental answer here applies to most social media marketing activity – create great content that your user base will want to share! No doubt Linkedin ‘sharing’ buttons will appear sooner rather than later that can be added to blog posts and webpages.
What do you think? Will you use this feature?
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