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Facebook add ‘social web’ features

By Social Small Biz on April 23, 2010

At its annual developer conference – F8 – this week, Facebook, the world’s biggest social network with over 450m users, announced a number of new features.

The most interesting of which was a new ‘Like’ plugin that website owners can now put directly on their site so that Facebook users can update their wall remotely.

Not only this, but Facebook will begin to incorporate ‘Likes’ both on the site (e.g. in people’s profiles) and from this plugin on other sites, into what they are calling a ‘social graph’. This will be a picture of the likes and dislikes of Facebook users.

This graph will also be made available to external businesses who can use the information to dynamically make their site more relevant and suited to the visitor based on this wealth of data.

A DVD retailer could develop its website to ensure that, for example, a visitor that comes to the site who has happened to say he particularly likes James Bond movies, would be shown other action films related to this.

This develops a two way social connection that could be beneficial to small businesses and also make the web more personalised for users.

Obviously there will be privacy concerns about this that Facebook will have to counter.

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