Linkedin – the social network for business professionals – has added the ability to ‘follow’ a company on the social network, much like the functionality that already exists on Twitter or Facebook.
Now, any LinkedIn user can follow a company on the network, and will receive real-time alerts from the profile in their news and activity stream. As the company itself explains:
“Follow Company” helps you be among the first to learn about developments at companies like DreamWorks, find job openings at NASA or stumble upon business development opportunities at Netflix. The new feature lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn and more that are being created every day.
“Most importantly, this feature can deliver insights – you may be surprised at – such as the pace of hiring at your nearest competitor or the start of a whole new industry as you see web technology companies hiring geography teachers (for e.g.). Or better yet, you may find the job of a lifetime to do cause marketing for Major League Baseball.”
Of course, for small businesses, this offers yet another opportunity to really engage and build a community of likeminded individuals on Linkedin.
Loading ...