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Twitter launches ‘Twitter for Business’

By Social Small Biz on May 11, 2010

According to Mashable Twitter has started rolling out its long-awaited ‘Business Centre’ – a scheme that will allow businesses to add additional features to help them use Twitter to engage with prospects and customers.

Twitter announced that this last year, but it has taken a bit longer than expected to finally appear despite some tests last year with companies like Starbucks.

According to Mashable, the main features will be:

  • The ability to customise a business profile page
  • Add a ‘verified account’ badge
  • Additional ‘preferences’
  • Add contributors so that multiple people can contribute to the same account (see how Starbucks already uses this here)
  • The ability to accept direct messages from any of their followers, regardless of whether they follow that person or not

It remains to be seen how small businesses will be able to use these features and whether there will be a cost attached, but it is yet another clear move from Twitter to help small businesses use Twitter more effectively.

What do you think of the move? Will you use it? Would you pay for it?

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