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50% of B2B marketers don’t blog and 49% don’t use Twitter

By Social Small Biz on May 12, 2010

Genius.com has unveiled the results of its first annual B2B Marketer Skills Survey, a study that examines the challenges facing marketers and how their position is evolving in the enterprise.

Some key findings of the survey are as follows:

  • Social media adoption is slow – 50% don’t blog and 49% don’t use Twitter
  • While 58% believe the role of a marketer doesn’t end with the sale, curiously the same amount reported meeting with sales once a month or less
  • More and more, the real measurement is tied to performance versus leads – 44% of marketers report compensation tied to sales

According to Genius: “The survey validated some long-held beliefs− marketers are challenged to do more with less− and challenged conventional wisdom and hype− are B2B marketers getting on board the social media bandwagon?”

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