For the next in our series of case studies looking at how small businesses are using social media, we caught up with Harry J. Tucci Jr., MD at Katahdin Resources
In no more than 50 words explain what your business is
Katahdin Resources is a management consulting firm that aims to provide corporate best practices to non profits. We specialize in all aspects of strategic planning for the non profit community.
How do you use social media as a business?
We use Twitter, LinkedIn and a Facebook fan page as platforms to spread useful ideas for the guidance of non profits and as an informal advertisement of the tools in our tool kit that we can apply to solving client problems.
The social media platforms allow us to quickly and efficiently share information in short clips that might prompt follow-up conversation from our clients.
What are your business/marketing objectives for social media?
The objectives are to create a internet footprint that will attract users to our services by marketing through social media instead of traditional methods of advertising.
Do you measure the success of your social media marketing? If so, how?
We have set up Google analytics on our Facebook page but right now are experimenting with two services Spredfast and Sendible that generate reports based on your output and engagement activity in an attempt to see if they have more user-friendly interfaces for measuring our ROI.
How does social media fit in with the other marketing your company does?
Social Media was originally thought of as an ancillary activity to traditional marketing methods. However, as we have experimented and experienced the impact of social media we are shifting more time and resources to this avenue of approach.
Do you have plans to increase your use of social media in 2010?
We plan on exploring other social media such as blogging, Four Square and Google Buzz in the coming months as we shift more attention to this marketing channel.
What would be your top 3 tips for businesses looking to get involved in social media?
My biggest tip for getting involved is just Do It, jump in, take the plunge and begin somewhere.
Social Media is evolving so fast that you have to be in it if you want a credible marketing experience going forward in 2010 and beyond. My next tip is to track results. You need to know where your efforts are working and where they are not and be able to adjust your strategy accordingly.
My final tip would be to use a Social Media management application like Spredfast that will link all your accounts and allow you to post from one place while generating a wide variety of reports that will serve as useful feedback.
Thanks! Don’t forget you can keep up with future case studies by following us or by subscribing to receive our updates via email. If you want to be featured yourself, then get in touch.
Loading ...