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Why should I use Twitter?

By Social Small Biz on May 19, 2010

This is a guest blog post from Claire Curzon, the MD of Brighter Directions and online brand @brighteridea

Twitter is a social media tool, and as with all online marketing activities at the moment, this particular application seems to be a ‘buzz’ word at the moment, with even the Prime Minister and American President ‘tweeting’

So what’s all the fuss about?

Twitter is undoubtedly a fantastic online marketing tool, and can be used in a variety of ways including:

  • increasing brand awareness
  • communicating with potential customers,
  • building a stable reputation,
  • directing traffic to your website or blog
  • networking with potential customers
  • sharing links of interest, posting news
  • track what’s the topic of interest for people and find out what’s being said about your business or your competitor’s and much more..

More importantly, Twitter allows you to reach a targeted audience of people who ‘want’  to listen to what you have to say and learn more about you and your business

It takes just three steps to set up your twitter account via http://twitter.com and is as easy as counting to three!

So the question is.. Why wouldn’t you be using Twitter?

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