Browse: Home / , / Social Small Biz Case Study: Walton PR

Social Small Biz Case Study: Walton PR

By Social Small Biz on May 21, 2010

For the next in our series of case studieslooking at how small businesses are using social media, we caught up with Emma Walton from Walton PR

In no more than 50 words explain what your business is.

Walton PR is a PR consultancy that specialises in small businesses and start up’s that require a personal approach to the promotion of their business. We immerse ourselves in the business and work to raise the profile of a company within their required target market whether it’s online or offline.

How do you use social media as a business?

I use Twitter, Facebook and YouTube for my business and work with my clients to help them use it for their businesses.  I have met so many people now in person that I met via social media, many I am sure I would otherwise have not been able to.  I have found that building relationships has brought me new business and opportunities.  I have increased my knowledge in so many areas, that I think had I had to go out and learn it would have never happened.

What are your business/marketing objectives for social media?

My aim is to not only improve my social media skills and online presence in the mediums that suit my business but to be able to help others.  Many of my clients are small local businesses that think social media is not for them.  Through me building local connections I have been able in to introduce them to how it works and how effective it can be

Do you measure the success of your social media marketing? If so, how?

To be honest I haven’t really studied it, all I know is that in the past four months I have gained seven new clients, all of whom I met on Twitter or via Twitter.  As a one form of measurement, it is a simple one.

How does social media fit in with the other marketing your company does?

Social media fits very well, I am a strong believer that as a whole package, online offline  it can really contribute to a companies’ marketing plan.  I have clients that need to reach a number of different audiences and we tailor the marketing to fit each of those audiences.  Social media helps very much with this.

Do you have plans to increase your use of social media in 2010?

I will be employing an Account Executive next month and would like to be able to hand over some of the social media responsibilities to her, whilst not losing my own connections particularly on Twitter.  I don’t think I could ever decrease my use just try to make it even more effective.

What would be your top 3 tips for businesses looking to get involved in social media?

  1. Don’t think that social media is a cheap option – it’s not it needs a time investment
  2. Try to be regular about your interaction, that way it is easier to build relationships
  3. Listen to what people say, don’t assume that they want to hear all about your products – they will but when they have got to know you.  It is not a sales tool

Thanks! Don’t forget you can keep up with future case studies by following us or by subscribing to receive our updates via email. If you want to be featured yourself, then get in touch.

Related Posts with Thumbnails

Posted in , | Tagged , ,

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

« »

Social Media

  • Changes to Pages signal yet another change in Facebook’s attitude to brands

    I’ve blogged before about the differences between Twitter and Facebook. The former is a very open platform where everyone is encouraged to see everything

  • 33% of marketers don’t check brand mentions on social media

    Last year we ran some research which found that, when it came to social media, UK marketers still have a lot to learn with, for example, only 7% saying they measured the returns they got from social media

  • Only 21% follow brands on Facebook

    Tweet Some interesting research from Econsultancy/Toluna (2,500 sample size) that came out last week I’ve been meaning to post about: 78.6% of respondents said they didn’t follow any brands on Facebook, leaving 533 respondents (21.3%) who did. When asked why they followed a brand on Facebook (multiple choice), the most common reason was to be notified [...]

Polls

What is the biggest business case for social media?

View Results

Loading ... Loading ...

Case Studies

  • Social Small Biz Case Study: Playlogic International

    For the next in our series of case studies looking at how small businesses are using social media, we caught up with Adam McGowan, Global Marketing Director and Debbie Brettell, Online Marketing Manager, Playlogic International

  • Social Small Biz Case Study: Emma Bridgewater Pottery

    Tweet For the next in our series of case studies looking at how small businesses are using social media, we caught up with Emma Bridgewater Pottery In no more than 50 words explain what your business is. Emma Bridgewater is a leading UK pottery company which is based in Stoke-on-Trent, Staffordshire. It employs a team of 150 [...]

  • Social Small Biz Case Study: WordPlay

    Tweet For the next in our series of case studies looking at how small businesses are using social media, we caught up with Helen Liddell-Grainger from WordPlay In no more than 50 words explain what your business is WordPlay is a copywriting and proofreading service.There is currently a high demand in copywriting for websites, and when aneye [...]

New Posts

  • remonty mieszkań łódź

    Tweet O pracach remontowych można pisać nieskończone elaboraty. Jak wiadomo – remont remontowi nie jest równy . Samo pomalowanie ścian wydaje się banalnie proste – wałek (lub pędzel), farba i jedziemy z tym koksem. Tak lekko jednak wbrew pozorom nie jest. Bardzo ważne jest przygotowanie podłoża. Farba nałożona na kilka warstw starej farby może stanowić [...]

  • Najlepsza firma cateringowa

    Tweet Nasza biznes cateringowa catering powstała z myślą o zapewnieniu Państwu usług o najwyższym standardzie.Oferujemy wszechstronne usługi gastronomiczne gwoli firm, instytucji a osób prywatnych.Naszym celem jest spokój zaś ukontentowanie naszego klienta, toteż również repertuar ustalamy indywidualnie w oparciu o Pastwa preferencje, potrzeby tudzież oczekiwania.Zapewnimy fachową a miła obsługę, zadbamy i o sceneria kwiatowe natomiast oprawę [...]

  • Mobilny doradca żywieniowy w warszawie

    Tweet Mieli ku temu powody, jako że obiecał jego osoba niepodległość Polski w zamian w środku pomagier szlachty w wojnie spośród Rosją. Niestety przybycie wojsk francuskich niezwykle się opóźniało, co studziło powstańcze nastroje ludności. Poeta wyraża to słowami włożonymi w wargi Skołuba: „[…] Mój Księże Kwestarzu! Kiedyż to będzie. Wszak owo tak dalece w kalendarzu [...]

Switch to our mobile site