Social Small Biz Case Study – taking ecommerce forward the lazy way
LJK: The social nature of LazyWeb means the website’s content isn’t controlled entirely by Plain Lazy, but important keywords tend to appear anyway. And there are the back-links benefits that we talked about earlier.
Finally, how do you see Plain Lazy’s online activities developing in the future?
LJK: With LazyWeb we now have a campaign platform that can be adapted and developed for whatever we need in the future – to support festivals, sponsorship, events, who knows?
We’ll continue to increase the links between the social media side of our website and the product side. There is a huge range of opportunities that we’re just starting to map out. But in the short term, we have the next set of competitions and our new season’s catalogue on the agenda.
And before the end of the year Green Jersey will upgrade Plain Lazy’s Actinic software to take advantage of the latest version’s features, and to scale the system up for increased business. They’ll be beefing up the underlying hosting infrastructure too.
Green Jersey is also working with us to integrate our back office systems so we can streamline operations, and make full use of customer and sales information for marketing purposes.
But most importantly we’ll keep encouraging people to interact with us, and we aim to keep on top of the fast-moving world as new things emerge.
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Edwin Dearborn:
July 5th, 2010 at 5:10 pm
Thank you demonstarting with clarity the vitalness that ecommerce deserves for small biz development. This is a highly misunderstood subject, and this brings a lot of understanding.