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4 Advantages of Creating Slideshows as Marketing Content

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Have you tried to create slideshows as content for any of your marketing campaigns? Very often people focus so much on other types of content such as articles, videos, images, and infographics – that they overlook slideshows completely.

Despite not being that popular, there are actually several key advantages that slideshows bring to the table – and knowing about them may change your mind:

  • Easy to create

Slideshows are a very easy type of content to create. Generally they do not require the extensive planning of videos, images, infographics, or even articles.

Instead slideshows have a simple nature and all you need to do is decide on your message and the points you want to put across in each slide. From there you just need to find images to convey those points – and you can bring it all together.

For an example of how easy it is to create a slideshow using Movavi Slideshow Maker you need only refer to http://www.movavi.com/support/how-to/how-to-create-slideshow.html.

  • Effectively deliver information and concepts

Despite being simple, at its core slideshows are a very effective type of visual content. The fact that they are visual will allow you to deliver information in a manner that is easy to understand and absorb.

And on top of that because the visuals are arranged in a series, you can link them together to convey a message more effectively, or tell a story to engage viewers. Both are invaluable from a marketing standpoint.

  • Inexpensive production costs

The simple nature of slideshows are reflected in the costs that it requires to produce them – which is generally lower than most other types of content. At most you may require a small budget to acquire the images for the slides, but that is about it.

If you already have the images that you need or can source them yourself, you can create slideshows that cost next to nothing.

  • Versatile type of content

At the end of the day slideshows are more versatile than they appear. Typically you can export your slideshows either as a conventional presentation or as a video.

In the case of the former you can then upload it to platforms like SlideShare and use it to expand your marketing reach. On the other hand for the latter you will be able to upload it to YouTube or social media as part of your marketing campaigns there.

To sum it up slideshows are easy to create, inexpensive, effective, and versatile – and that makes them attractive marketing material. It is up to you whether you decide to use them as a quick and cheap alternative to producing videos, or as an entirely new type of content – or both.

For now your first priority should be figuring out how you can take advantage of the unique nature of slideshows and use them as part of your marketing. Seeing as you know the advantages they have, that probably won’t be that difficult to do – and you should be able to start using them sooner rather than later.

 

Top Tips For Working Remotely

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Whether you’re in charge of a remote team or plan on working remotely, simply continue reading on to discover a few invaluable tips on working remotely.

Top tips for working remotely:

1. Make sure to schedule regular one on one meetings with each member of your team

In order to ensure that your team continues to work cohesively as a single unit, it’s a great idea to ensure to schedule regular weekly or monthly meetings with the core members of your team.

Not only does scheduling regular catchups allow you to communicate more effectively with your team members but you’ll also be more likely to work productively if you know that you have to report back on your projects to other key members of your team.

2. Ensure staff is trained properly and informed on what is expected

It is also super important that all staff members understand the importance and goals/vision of the organization. All staff members also need to be trained efficiently, not just on the job and their responsibilities associated with their job but also that they have the proper health and safety training in order to prevent any preventable injuries. Essential Skillz provides numerous online training which is beneficial for companies that have employees who work remotely.

3. Make sure that each member of your team works to deadlines and is held accountable for their productivity

It’s paramount that each member of your team continues to work to deadlines. As just because it’s becoming more common for individuals to conveniently work from the comfort of their own homes, doesn’t mean that individuals should slack off.

4. Utilize Google’s free calendar system to schedule regular phone calls and meetings

One way to ensure that each member of your team is aware of scheduled phone calls, meetings, and deadlines, it’s a great idea to get into the habit of using Google’s simple calendar system. One of the benefits of using Google’s calendar is that you’ll be able to see your scheduled events across all of your digital devices. Such as your laptop, your tablet, and your smartphone.

5. Use Google Documents in order to work on projects with your colleagues

Another system developed by Google which is well worth utilizing is Google Documents. As it will allow each member of your team to remotely share the documents which they’re currently working on, with team members of their choice.

Better yet, once you share a Google Document with another individual they’ll be able to highlight sections of your working document, which they’ll then be able to create notes on. On the side of your document. So if you like the idea of being able to have a proper conversation about various points in your documents, it’s well worth using Google Documents on a daily basis.

6. Consider using Google Drive in order to transfer and share important documents with your team members

It’s also a smart idea to use Google Drive to quickly share and transfer important documents with various members of your team. Better yet you can give specific individuals access to important documents, which is a great idea if your documents contain sensitive information which you may want to restrict to a couple of your team members.

7. Call your clients and team members just as often as you email or message them

In order to work as efficiently as possible, make sure to pick up your phone in order to ring your clients and team members directly. As you’ll get a far quicker response if you call individuals instead of emailing or messaging them.

Hopefully, you’ll implement all 6 of the handy, invaluable tips listed above, to ensure that you find working remotely or managing a remote team a simple, manageable task! #ManageRemote

To read more on topics like this, check out the business category.

Coworking and Conscientiousness – A Guide To Not Annoying Your Neighbours

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The great thing about coworking is that this kind of workspace is one of the most dynamic, which can make for an interesting work day. Go to any coworking space, and you will find professionals in various stages of work and conversation. Whether chatting it up at the hot desk, hanging out in designated lounge areas, or collaborating on projects, the coworking space is hopping throughout the day.

However, a lively workspace is great for making business connections and getting referrals, but it might not be the best place to maximise work. Take a look at coworking space by Servcorp in Auckland to see how busy the space can get at times. Throughout the day, interruptions and side conversations can be somewhat of a distraction to work. Then, let’s not talk about the loud conversations that occur throughout the day or the people who happen to stop by the workspace. In a particularly social coworking space, getting a lot of work done can be difficult simply because work has become a virtual social hour.

Let’s take a closer look at some handy tips when it comes to coworking courtesy.

Contain Breaks To Designated Areas

One of the most distracting behaviours that can interrupt work is conversations that happen throughout the day that, while productive in some instances, can be a real nuisance to others in the workspace. Because the working space is also a social space, the temptation is to converse with others, especially in the hot desk areas where professionals might find the proximity of coworkers a tempting invitation to over socialise. However, shared space is occupied by professionals with a variety of habits, including industry.

As opposed to interfering with others who might have very different work habits, professionals should be mindful of the length and the loudness of their conversations. If your conversations are longer than ten minutes, consider moving them to designated break areas. Your coworking neighbours will appreciate your courtesy, and you do not have to worry about interrupting a great gab session.

Avoid Cell Phone Calls Or Texts In Work Areas

Another annoying habit to pay attention to is your phone calls. In the middle of a hot desking marathon, your coworking partners are working diligently, and then your cell phone chimes. Usually, you are great about putting it on vibrate, but you are expecting an important call, so you turn the tone up.

However, every time you receive a text or a call, your phone chimes. For you, this is not bothersome, but someone who is unfamiliar with the ring tone the constant ringing can be distracting. A better solution is to check your messages infrequently, but turning the ring tone down as not to bother others in the workspace is courteous.

Keep Meals In The Designated Eating Areas

While you appreciate the aromas of spicy foods, your neighbours might find them overpowering in the workspace. Furthermore, that savoury fish and chip platter that smells up the whole coworking space also creates grease stains on the tables and on any documents that might be laying on the table. Again, if the food or meal is larger than a small snack, consider it in the designated eating area.

Respect Other People’s Boundaries

Finally, overreaching into other people’s space, staring at their monitors, and interrupting their boundaries are just some of the few ways to annoy your coworking neighbours. While the space can be very social, it is very easy to get too comfortable with your coworking mates, especially if you sit in the same place often. As a precaution, always be mindful of other’s personal boundaries.

A Coworking Friend Not A Nuisance

The very social coworking space becomes a very comfortable place in Auckland’s laid-back business environment. Knowing when getting to close becomes uncomfortable and annoying to others is never easy to pinpoint. However, by remembering to keep others in mind when working in this type of shared space you avoid annoying potential collaborating partners.

To read more on topics like this, check out the business category.

iAdvance Now Review: Secure Funding in a Different Way

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Securing money for any type of business can be difficult overall. Applying for and getting traditional capital from a bank not only is difficult, but it can take a decent amount of time as well. Due to these complications, a lot of small businesses are turning towards alternative options.

iAdvance Now, which has been in business since 2013, is growing in numbers every year. It is slowly turning into one of the top options for businesses to get the financial help they need. How do they really stack up against the competition? Here is what they bring to the table.

Is iAdvance Now the Best Resource for a Small Business?

Nothing can hold a small business back like a lack of funds when it comes to growing. Most small businesses struggle with money from time to time, so having some type of flexibility with finances can really be beneficial. The major reason why so many people are turning to iAdvance Now as a valuable resource comes down to the convenience factor.

iAdvance Now can provide a service that will take at most 48 hours to complete from beginning to end. Obtaining capital from a bank can sometimes stretch out more than a week. Not only is the process with iAdvance Now faster, but there is a higher chance of getting approved, and the approval process is much easier. There are a lot of stresses that go with owning a small business, and some people just do not want to deal with typical capital options.

Another major factor working in iAdvance Now’s favor is that they take the time to help each potential client figure out the best solution for them. Instead of forcing a person into something that might not be the best option, they listen to each person’s goals and current funding to see exactly what is needed.

iAdvance Now’s Capital Options

There are two main options for people looking to secure funding from iAdvance Now. ACH Funding is a great option for all types of businesses. It is the most popular option through iAdvance Now. Credit Card Cash Advances are for businesses who accept both credit and debit cards in their business.

Both options provide flexible funding and repayments. A portion on each day’s sales are automatically drafted out of your account, so you don’t have to worry about missing a payment or paying a large chunk on a day when sales are slow.

To figure out the best option, it is best to talk to one of the experts associated with iAdvance Now. There they can assess the best option for you and your business goals.

What Other Reviewers are Saying About iAdvance Now


iAdvance Now Review articles online from those who have used iAdvance Now are very positive overall. On TrustPilot.com, they have an excellent rating with 90% of reviewers giving them a perfect five stars. Many people love the hassle-free experience as well as the low overall rates.

Other reviews point to the ease of repayments. At the end of the day, iAdvance Now wants to make sure that a business can continue to grow and make payments when they can. The ultimate goal is to not add another struggle to the small business lifestyle, which is why they make repayment as stress-free as possible, unlike others who have a strict repayment system which requires you to pay a set amount with no regard to how your business is doing.

How to Apply for Capital or Connect with iAdvance Now

The best way to get started with iAdvance Now is to visit their official website. People can read about all the different solutions that they offer. They can also call and talk to a customer service representative who can answer any initial questions.

Once a person is ready to take the next step towards securing funds, the entire process only takes minutes. Applying is free, and those who ultimately go with iAdvance Now have the opportunity to reach out and ask questions at any time to better understand the entire process.

 

Join the discussion on this topic with Social Small Biz by visiting our contact page.

Exhibit Your Marketing Skills

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Marketing of your brand can be a pain if not carried out in a smart way. Millions of strategies are available for you to incorporate in your plan, though the only way it will work out depends on how you implement it. Correct marketing is the passkey for the success of your brand which makes it an essential feature to put your hard work on. Among the number of such ways lies a method which is still the most effective, efficient and widely used to draw the public, commonly known as an exhibition.

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Exhibitions also known as trade fairs, these days play a key role in endorsing one’s business. It negates the hassle of introducing the service to every doorstep by several carriers. It provides you with the freedom to present your brand before a huge chunk of the audience that visits the exhibition. Ranging from small start-ups to well-established businesses, everyone makes their way to exhibition. It is an excellent way to provide your brand with much-needed exposure it deserves. The exhibition gives you a platform to connect to your audience directly. A smart presentation in an exhibition can improve your sales and brand name leading it to gain immense recognition. Involving your business in an exhibition can help you build a strong customer base that is also helpful for your current and future products.

Trade show displays

Trade show displays prove to be one of the finest methods of marketing. These can be seen often in trade fairs and exhibitions as they attract a large number of the audience if composed smartly. Your display booth can have a variety of elements that are engaging for the public. Try to set up something that is relatable and interactive at the same time. Drawing the attention of your public is the thing your display booth should focus on. Here are a few components your trade display can obtain which will be useful to display your brand effectively

  • Pop up displays
  • Printed fabric displays
  • Banner stands
  • Outdoor Tents
  • LED displays

You can hire professionals to design the exhibit display in a manner that it presents your brand efficiently. A team of expert exhibit creators can help you build the perfect trade booth to draw all the eyes in the exhibition. One can choose from a wide range of pre-designed or customized display booths accordingly. Experienced display designers enquire your demands and need to deliver the perfect result as you want.

A word from the experts

Expomarketing, being one of the leading exhibit designing ventures says that exhibiting can be a challenging and overwhelming task but it is an excellent opportunity to connect with potential customers, to make relations with them and endorse new services too. Based in Tustin, California, Expomarketing has been serving the customers in the field of exhibit designing with the proficiency that lead to building a loyal brand name in the market. It encourages customers to recite their brand story through the graphic designs. With the help of innovative audio-visuals, trade booths can make your brand look extremely impactful.

Exhibitions from a long time, have served as a great method of endorsing any art form, culture, food etc. The field of marketing too has been highly benefitted by it through the years. From aspiring entrepreneurs to well-established businessman, anyone who wants to advertise and establish a healthy customer relationship tries to represent their brand in the exhibition. So, adopting smart marketing methods in exhibits can be highly profitable for your brand. It might help you to create a loyal customer base that will benefit your future services.

To read more on topics like this, check out the marketing category.

Essential Steps to Successful Referral Selling

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Referral selling is a simple concept that means a salesperson received an introduction to a new prospect through an existing contact. Even so, it’s something that salespeople often overlook when considering how to widen their prospect base and increase their sales. The reason they’re not getting referrals is because they’re not asking for them.

A customer who is willing to give an approval sends a clear message that he or she is satisfied with the salesperson’s products and the working relationship the two of them have built. The satisfaction level is so high that the customer feels someone else he or she knows could benefit from the same products or services. It’s an easy way to build fast credibility with the new prospect before ever speaking or visiting for the first time.

Ask for Referrals Face-to-Face or on the Phone

An email, social media account, or even LinkedIn is not the place to ask a current customer for a referral. One reason is that it can come across as desperate or insincere and the last thing salespeople want to do is annoy their current customers. Asking for a referral is personal and it requires adequate time for the two parties to discuss.

The first thing sales professionals should find out is how well the customer knows the prospect and for tips on how to approach him or her. The conversation should include whether the current customer feels the salesperson could effectively meet a need of the prospect.

A Referral Plan Should Be Measurable

When done correctly, referrals can make up the bulk of a salesperson’s business. That means that sales managers must have metrics in place to determine the steps involved in obtaining referrals and measuring the effectiveness of the approach. Sales organizations that hope to grow consistently should make referral selling a priority and part of the daily expectation for representatives.

Referral Requests Must Be Specific

Salespeople sometimes feel that asking for referrals is ineffective because they go about it the wrong way. They make general statements such as “Let me know if someone else in your network could benefit from my services.” This is similar to the statement of “Let me know if I can do anything” when another person experiences a death or health crisis. The intention is there but the delivery is wrong. Both unfairly put the burden on the other person when it should lie with the person making the statement.

Instead, salespeople should already have a clear idea of who they would like to meet via a customer introduction. They should ask their customer about one person in particular and whether he or she would be willing to help facilitate the meeting.

In other words, they need to change the way they ask from offering a vague suggestion to confidently stating what they want and asking the other party to help them attain it. It requires a solid relationship and the realization that the customer is staking his or her own reputation to help the salesperson. This should not go unacknowledged or unappreciated.

To read more on topics like this, check out the business category.

3 Business Travel Destinations

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If you’re currently researching plausible business destinations for upcoming business trips, simply continue reading to discover three strong contenders!

3 Business Travel Destinations:

1. Paris

If you plan on conducting business in Europe, it’s well worth considering planning a business trip to Paris as Paris is one of Europe’s business hubs. In fact, each year over 10.5 million travelers visit Paris on a work-related business trip. Many of whom visit Paris to take part in one of the 400 business shows which are hosted in Paris each year.

If you’re looking to expose your business or products to a new market or new distributors, it’s well worth planning to exhibit your business at a trade show which caters to the industry in which your business operates.

Alternatively, if you’re looking for a central, easily accessible location for business contacts in Europe, to meet up for a conference or meeting, you can’t go wrong selecting Paris as your destination. After all, Paris is located just two hours from downtown London. As an added bonus Paris boasts numerous state of the art conference centers, which are ideal for hosting such occasions.

2. Singapore

Just as Paris is one of Europe’s most important business hubs, Singapore is currently one of Asia’s most visited business hubs and for good reason. One reason why so many business travelers flock to Singapore is that its government is pro-business and offers investment grants to both local and domestic businesses who can prove that they can run profitable, innovative businesses from Singapore.

Furthermore, Singapore is also home to many wealthy businessmen and women who are interested in awarding entrepreneurs with the necessary funds to take their business to the next level, in exchange for a small stake in business owner’s businesses.

Like Paris, Singapore is also easily accessible. In fact, there are currently over 300 individual airlines which fly to Singapore from over 400 international destinations. So if you’re looking to host a business meeting or conference designed for international participants, it’s well worth seriously considering choosing Singapore as your destination.

Another reason why Singapore makes a great destination for a business trip is that it’s easily navigatable as Singapore is a small, compact city and country which can easily be traversed by foot, train, bus, and taxi.

3. South Africa

If you’re interested in conducting business in Africa, the only destination which you need to visit is South Africa as it’s home to several large cosmopolitan cities which offer lucrative business opportunities! Some of South Africa’s business hubs include Johannesburg, Pretoria, Durban, and Cape Town. All of which offer modern hotels and conference centers.

One of the bonuses of doing business in South Africa is that you’ll be able to tick off a few of your bucket list activities such as embarking on a safari and climbing to the top of Table Top Mountain, whilst you’re in South Africa.

So if you’re looking for a business destination which offers plenty of world-class attractions as well as world-class business facilities it’s well worth adding South Africa to your short list of plausible business destinations.

If you choose to visit either South Africa, Singapore or Paris on your next business trip you’ll be sure to be able to take your business to the next level and to make valuable business contacts!

6 Brilliant Budgeting Tips

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In order to ensure that you don’t blow your monthly budget, it’s well worth continuing reading to discover 6 brilliant budgeting tips, which are guaranteed to make budgeting a little simpler.

6 Brilliant Budgeting Tips:

1. Don’t go shopping with your friends in order to socialize

If you frequently shop with your close friends as a form of socializing, it’s well worth meeting your friends for a walk instead or inviting your friends to socialize at your home as if you shop with friends you’re far more likely to make impulse purchases which you don’t really need. As it’s highly likely that your friends will encourage you to purchase items that you’re tempted to purchase.

Instead, only purchase items such as clothes when you’re alone. As you won’t be tempted to give in to peer pressure or to shop simply to feel part of the group which you’re socializing with.

2. Increase your monthly savings each time that you get a raise

If you’re fortunate enough to get a raise at work, make sure to increase the amount of money which you put aside into your long-term savings account each month when you receive your disposable income. As if you’re earning more, you should be saving and investing more, not spending more.

3. Keep your long-term savings account and everyday account as different banks

While it may seem a little inconvenient to have your everyday bank account at a different bank to your long-term savings account, the truth is that if you have both accounts at the same bank, you’ll be far more likely to transfer money from your long-term savings account to your everyday account on a regular basis. Which will have a horrendous effect on the balance of your long-term savings account.

4. Don’t feel pressured to stick to the exact same budget all year long

Many individuals make the mistake of assuming that they should stick to the same budget all year long. However, the truth is that no two months are alike and some months will incur large expenses which are out of the ordinary, so don’t be afraid to reassess your budget at the end of each month.

5. If you have a partner, make sure to budget together

There’s no point writing up a detailed, carefully thought out budget if your partner is likely to blow your mutual funds on extravagant luxuries, that you never agreed to spend money on. So it’s definitely a wise idea to sit down with your partner each month to create a monthly budget together.

However, arguments can arise if you try to budget your personal disposable income as a couple. So it’s a great idea to ensure that you both have a monthly personal allowance which you can both spend as you see fit! As even in a long-term relationship, it’s still important for couples to have a degree of healthy independence.

6. Ensure that your most important bills are paid automatically

Set up direct debits to ensure that your most important bills are paid in full each month via handy automatic payments.

So if you’d love to make budgeting a little simpler, it’s well worth testing out the six brilliant budgeting tips listed above.

7 Financial tips you never knew you needed

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In order to improve the state of your finances, continue reading to discover 7 effective financial tips, which will help you take control of your finances!

7 Financial tips you never knew you needed:

1. Pay off your debt smartly

If you have debt such as loans or credit card repayments, it’s a wise idea to pay off your debt in order of interest rate. As an example, if one of your loans features a high-interest rate, make sure to pay it off in full, before you start paying off loans with lower interest rates.

For instance, if you have a student loan which offers 0% interest or a low fixed rate interest rate, there’s no point rushing to pay off this particular debt, until you clear some of your debts which have higher interest rates.

2. Be aware of your net worth and focus on increasing it over time

Your net worth is the sum of your assets minus the sum of your debt. While many individuals are unaware of their current net worth, it’s well worth keeping tabs on yours, so that you’ll be able to track your net worth over time.

To start increasing your net worth, focus on getting rid of your debts and increasing your assets. Some examples of assets include cash, shares, and property.

3. Budget 20% of your monthly budget to increasing your net worth

Consider making a decision to budget 20% of your monthly budget to increasing your net worth. That means that each month you should either work on decreasing your debt or save money or invest money, in order to increase your net worth.

4. Don’t be afraid to ask your company for a raise

If you work for a company, make sure that you know how much your time is worth. If you believe that you have far too much experience and talent to be paid a certain rate, it’s well worth considering negotiating for a raise.

If you don’t get the raise which you know you deserve, then you may want to consider job hunting for a position which will pay you what you’re worth.

5. Never co-sign for another individual’s loan

Never make the mistake of co-signing for another individual such as your spouse or child’s loan. As if they are unable to make their loan repayments, you may be held responsible for the outstanding money left on their loan. Which could leave you in a rather unfair, challenging financial position.

6. Don’t rely on material objects to make you happier

If you have a tendency to shop in order to boost your mood, it may be time to work on decreasing your dependency on shopping. After all, science shows that individuals are actually happier if they spend money on memorable experiences rather than on luxury goods such as fancy electronics or fast fashion.

7. Don’t touch the funds held in your retirement account

If you try to take money out of a government-run retirement account before you reach retirement age, you’ll incur harsh financial penalties!

If you commit all the financial tips listed above to your memory, you’ll be sure to increase your savings and your net worth!

6 Useful Lifestyle Tips

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In order to make sure that your everyday life is as stress-free as possible, continue reading to discover a list of useful lifestyle tips, that you’ll wish you read about sooner.

6 Useful lifestyle tips:

1. Listen to white noise or ASMR in order to get to sleep each night

If you struggle to get 8 hours of uninterrupted sleep per night and often feel sluggish as a result, you may want to try listening to white noise or to ASMR videos in order to fall asleep and to stay asleep. As both types of sound have been scientifically proven to encourage your body to fall asleep.

2. Purchase a new mattress or bed

If listening to white noise or ASMR doesn’t help you achieve the quality of sleep which you desire, you may want to consider investing in purchasing a new mattress or a whole new bed. If the price of a brand new, high-end mattress makes you balk, think about the hours which you spend in bed each year and you’ll soon realize that investing in a high-quality bed is one of the best decisions which you can make.

3. Make sure to wash your sheets at least once a week in summer and twice a month in winter

It may seem silly but if you wash your sheets regularly, you’ll also find it far easier to fall asleep as nothing feels quite as good as hopping into a bed which boasts freshly washed sheets.

4. Prepare a few healthy homemade meals in the weekend, which you can then freeze

If you are often too tired to prepare healthy, nutritionally balanced meals on weeknights, you may want to get into the habit of creating healthy meals such as soups, stews, and vegetable lasagne, which you can then freeze and defrost later in the week. This is an exceptionally great idea if you are often too lazy to cook and often resort to purchasing unhealthy, calorie-laden takeaway meals.

5. Keep a weekend to-do list on your fridge

If you often mentally make a note of activities and tasks which you plan on getting around to in the weekend, such as maintenance on your house and you end up forgetting the tasks which you’ve set yourself by the time the weekend rolls around, it’s well worth keeping a weekend to-do list on your fridge.

As that way when you wake up on Saturday morning, you’ll be able to start work on checking off some of the items on your weekend to-do list! Alternatively, you can also create a note on your phone which lists all of the items which you plan to tackle in the weekend instead.

6. Always make a grocery list before you head out grocery shopping

Grocery stores are designed to sucker you in to purchase items that you don’t want or need. That’s why promotionally items are usually stocked on shelves which are at eye level. So it’s a worthwhile idea to make a habit out of writing a grocery list before each shopping trip.

If you incorporate all six of the simple lifestyle steps listed above, you’ll be sure to make your everyday life a little bit easier!