If you’re a business owner who wants to be able to create polished, highly professional websites without spending countless hours learning about coding, I highly recommend using either WordPress or Squarespace to create the perfect blogging platform for your business.
SEO tactics and what blogging platforms to use:
1. Consider using Squarespace if you’re looking for a modern aesthetic for your website
While I started out using WordPress as a business owner, I now use Squarespace as my blogging platform of choice as Squarespace allows me to create a more contemporary looking blog than WordPress.
While WordPress is fairly simple to learn how to use, you’ll need use multiple plug-ins which require coding knowledge if you want your WordPress blog to look different to all the other blogs which have been created using WordPress. Which happens to be one of the most popular blogging platforms around.
However, if you want your blog to instantly stand out and to look modern and fresh you’ll be able to create an attractive, aesthetically pleasing blog on WordPress within thirty minutes. All without spending your previous time coding. I was pleasantly surprised with how professional my business’ blog looked after I switched hosting my blog on WordPress to creating and hosting my blog on WordPress.
2. Use WordPress if you’re looking for an inexpensive, affordable blogging platform
However, if you’re on a budget and are looking for a cheaper alternative to creating, publishing and hosting your blog, it’s still worth considering using WordPress. As WordPress is one of the most trusted blogging platforms around and boasts a large community full of users who will be able to share the best plug-ins to use with your blog.
As an example, through WordPress’ community I found a plug-in that allowed me to place a search bar in my blog, which helps my business’ customers find the blog posts that they’re searching for quickly and easily.
3. Make sure that each of the blog posts that you publish is optimised for SEO
To ensure that each blog that you publish on your blog is properly optimised for SEO, I personally recommended checking the keyword density of each of your keywords. Click Consult explains how to build awareness around your brand and how to make the most of you site’s traffic with this technique. It is important to note that if the keyword density for any particular keyword is abnormally high, it may be flagged by search engines such as Google as being suspect and may look unnatural and may put potential readers off following your business’ blog.
4. Make sure that your keywords are relevant and widely searched for by your business’ target audience
If you select the wrong keywords, you’ll decrease your business’ chances of having more readers follow the blog which you’ve worked tirelessly to create in order to promote your business. That’s why I always research currently trending keywords in my business’ industry, that are sure to attract new readers to my website.
I also ensure to regularly change the keywords which I use in each blog post, to suit trends in my industry. Which I highly recommend doing.
So if you’re set on creating and hosting a blog for your business, it’s well worth following the advice laid out above in full. In order to publish a successful blog.
To read more on topics like this, check out the business category.