Have you tried to create slideshows as content for any of your marketing campaigns? Very often people focus so much on other types of content such as articles, videos, images, and infographics – that they overlook slideshows completely.
Despite not being that popular, there are actually several key advantages that slideshows bring to the table – and knowing about them may change your mind:
- Easy to create
Slideshows are a very easy type of content to create. Generally they do not require the extensive planning of videos, images, infographics, or even articles.
Instead slideshows have a simple nature and all you need to do is decide on your message and the points you want to put across in each slide. From there you just need to find images to convey those points – and you can bring it all together.
For an example of how easy it is to create a slideshow using Movavi Slideshow Maker you need only refer to http://www.movavi.com/support/how-to/how-to-create-slideshow.html.
- Effectively deliver information and concepts
Despite being simple, at its core slideshows are a very effective type of visual content. The fact that they are visual will allow you to deliver information in a manner that is easy to understand and absorb.
And on top of that because the visuals are arranged in a series, you can link them together to convey a message more effectively, or tell a story to engage viewers. Both are invaluable from a marketing standpoint.
- Inexpensive production costs
The simple nature of slideshows are reflected in the costs that it requires to produce them – which is generally lower than most other types of content. At most you may require a small budget to acquire the images for the slides, but that is about it.
If you already have the images that you need or can source them yourself, you can create slideshows that cost next to nothing.
- Versatile type of content
At the end of the day slideshows are more versatile than they appear. Typically you can export your slideshows either as a conventional presentation or as a video.
In the case of the former you can then upload it to platforms like SlideShare and use it to expand your marketing reach. On the other hand for the latter you will be able to upload it to YouTube or social media as part of your marketing campaigns there.
To sum it up slideshows are easy to create, inexpensive, effective, and versatile – and that makes them attractive marketing material. It is up to you whether you decide to use them as a quick and cheap alternative to producing videos, or as an entirely new type of content – or both.
For now your first priority should be figuring out how you can take advantage of the unique nature of slideshows and use them as part of your marketing. Seeing as you know the advantages they have, that probably won’t be that difficult to do – and you should be able to start using them sooner rather than later.
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